Journal
Notes from shipping.
Decisions we had to make on real projects, written up while the reasoning was still fresh.
- 01Engineering22 Jul 20268 min
What a 3D configurator has to do before it is worth building
Real-time product tools convert when they remove a specific doubt. Notes from shipping a bathroom configurator that had to run on a six-year-old phone.
- 02Case notes14 Jun 202611 min
Building an ERP in eight weeks without cutting the parts that matter
Five modules, one real-time inventory model, and the scoping decisions that kept a distribution platform shippable inside two months.
- 03Design30 May 20266 min
Motion that earns its place
Most interface animation is decoration with a performance cost. A working test for whether a transition is carrying information or just moving pixels.
- 04Growth02 May 20267 min
Why local businesses lose the search they should win
Fast pages, structured data and the boring fundamentals that decide whether a venue shows up when someone two suburbs away goes looking.